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Regional Area Manager Asia/Oceania

THE COMPANY

Founded by Monica Kylén and Mats Johansson in 2009, L:A BRUKET is a natural & organic skincare brand made on the west coast of Sweden with a simple philosophy: innovation driven by nature, not chemicals. Its unique concept positioning has already reached a worldwide recognition with boutique presence in Sweden and Japan, as well as international luxury destinations such as Liberty and Galeries Lafayette Champs Elysées. Originating from the coastal city of Varberg, with over 200 years of spa traditions, the brand now has additional offices in London and Paris, and has recently signed embarked upon a strategic partnership with the French premium investment fund Experienced Capital. In order to strengthen the sales department and realize its high ambitions of expansion, L:A BRUKET is opening the position of Regional Area Manager Asia and Oceania, based in its Paris office.

THE POSITION

Reporting to the Deputy General Manager and based in Paris, the Regional Area Manager is responsible of the Asia and Oceania business development, the implementation of the commercial strategy and the respect of the brand positioning in terms of distribution, image and price in multiple distribution channels: retail – wholesale and travel retail.

WHAT YOU WILL BE WORKING ON

As a Regional Area Manager, you will be responsible for managing the region in all its aspects, including the non-exhaustive list of missions: - Implementation of the strategic plan fixed by the management in the targeted area - Negotiate with the key market players (distributors, retailers) premium locations, sufficient margins, marketing expense commitments and ambitious growth objectives - Ensure a physical and active field presence to energize the commercial networks - Control the quality and visibility of the brand in every door, the level of dedicated staff skills, as well as the respect of the defined assortments - Define, in line with WW ambition, the sell-in and sell-out objectives in value and volume, with a monthly performance tracking and necessary actions for correction - Follow and control orders and new launch placements, as well as their sellout performances - Negotiate the implementation of premium and dynamic marketing on/offline initiatives to all accounts, while monitoring their KPIs and qualitative execution - Define and track the fiscal yearly trade marketing budget of the area, as well as the A&P of the distributors and major retailers - Search, identify and negotiate new door openings as well as the necessary capex/opex envelop to support this external growth - Train regularly local teams (HQ and retail) on the brand core values, heritage and new launches - Ensure a permanent market monitoring (customers, prospects, competition) and proactively infuse creative and marketing teams with market insights

WHO YOU WILL BE WORKING WITH

Based in Paris, the Regional Area Manager is part of the international sales team and will be daily connected with the marketing as well as the customer service departments.

WHAT YOU HAVE

- Minimum Bac+4/5 Business School or equivalent, with a 5 years equivalent experience of business multi-channel development, specialized in the beauty industry and ideally already connected with the Asian markets. - Fluent in English and 50% travel availability by waves of week/two weeks. - Result-driven person with a true business talent translated into a real attention to customer satisfaction, analytical skills (incl data) and a capacity to suggest and defend business actions. - Natural interest in the industry with a clear understanding of what are the beauty disruptive trends (clean beauty, DIY, refillable, DNVB). - Project mood with “go-to-market” mind-set. Self-doer, performing in an auto-challenge and young environment, with willingness to work with creative teams. - Strong leadership and capacity to grow within fast-expanding organization.

Do you match the description above?

Send your application to L:a Bruket, e-mail: recruitment@labruket.com, with the subject REGIONAL AREA MANAGER ASIA/OCEANIA in your email.

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Natural and organic skincare made on the west coast of Sweden with a simple philosophy: innovation driven by nature, not chemicals.

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